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Gemma Pinnell

Principal, Right Lane Consulting

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Gemma is a principal at Right Lane Consulting. She has worked in senior positions insuperannuation and the labour movement for over two decades. Her areas of expertise are Affordable Housing and Superannuation.

Gemma is passionate about collaboration and bringing together different stakeholders from across sectors and perspectives. She is focused on partnering with clients to tackle challenging problems and deliver solutions that can be executed to achieve impact.

Recently she has been working on;

  • Stakeholder engagement: Working with the NSW State Government to bring together diverse stakeholders to have input into the creation of the new Homes NSW entity, focusing on the voices of people with lived experience of housing stress and homelessness. This included designing, facilitating and reporting on multiple sessions across the state to collect feedback and insights.

  • Strategy development: Working with the CEO and board of a community affordable housing organisation in Sydney's west to agree their overall strategic direction and aspiration and consider key strategic questions to set them up for future success and to assess their investment pipeline and growth strategy.

  • Developing an advocacy narrative: Working with the head of External Affairs of a peak body in the energy industry, Gemma worked collaboratively with the team to develop a set of 'mega themes' to better define their work priorities and align their work to the broader organisational goals.


Prior to joining Right Lane, Gemma was Director, Strategic Engagement at Industry Super Australia where she was responsible for strengthening relationships between ISA and key stakeholders. Gemma has built her successful career as a skilled leader bringing complex stakeholders together, solving complex problems and leading and driving outcomes. Gemma was also previously a trustee director of AustralianSuper, a director of Industry Fund Services and a member of the senior team at the ACTU. She worked in senior roles in the trade union movement for twenty years, including leading organisational reviews for the ACTU. She is a skilled facilitator and enjoys working with boards and teams across a variety of sectors.


Gemma holds a Master’s degree in Communication from RMIT, an Honours degree in Women's Studies and Politics from Monash University & is a graduate of the AICD Company Directors course.

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